A Lawyer That Understands
The Dynamics Of The Advertising & Marketing Landscape
Advertising is a critical component of any business’s broader marketing efforts, and by extension, marketing is the crucial variable for whether a business will succeed or fail. That said, even after putting significant effort into formulating and expending resources in implementing a winning marketing strategy, businesses of all types and sectors are increasingly at risk in the context of advertising and marketing law compliance. Further, service providers in the marketing sector, such as advertising agencies, can be subject to legal risk of liability by extension of their services. Compounding the challenge is the increasingly competitive landscape for digitally native brands looking to gain or defend market share while navigating an incredibly dynamic advertising and marketing law environment, ranging from privacy and data protection to enforcement actions alleging deceptive advertising as well as class-action type litigation.
RICHT has marketing and advertising at its foundation, with the firm’s founder coming from the advertising agency world. We aim to provide clients with pragmatic advertising law counsel that helps them not only achieve their goals for growth but exceed them. Unlike other law firms, we understand the dynamics and realities of marketing and advertising. The result is a limited, if any, “learning curve” and more seamless and valuable advice that accounts for business realities. Whether you are a brand or marketing agency utilizing data-driven targeted advertising and seeking to comply with corresponding privacy law considerations, trying to navigate trademark and claim substantiation, or some other matter, we are advertising and marketing compliance lawyers operating at the frontier and bring unique value and a proactive approach aimed at helping your business reach new heights.
Advertising & Marketing Law Services We Offer
Ad Review & Clearance
Transparent Pricing
Trademark & Copyright Law
Claim Substantiation
Health & Wellness Claims
Made In USA Claims
Environmental & “Greenwashing” Claims
Alcohol
Cannabis & CBD
ROSCA (Restore Online Shoppers’ Confidence Act)
Consumer Product Safety and Warranties
Direct Mail
Incentive, Referral, & Loyalty Programs
Competent & Reliable Scientific Evidence (CRSE)
Domain Name Disputes
Online Reviews
Lead Generation
COPPA & Advertising To Children
Targeted Digital Advertising
Multi Level Marketing (MLM)
Earnings Claims
Lanham Act Claims
Business Opportunity Rule
Cancer Warning Labels (Proposition 65)
Regulated Products
National Advertising Division (NAD) Disputes
Licensing
Event Promotion & Sponsorship
Defamation & 1st Amendment
DMCA
Refund & Shipping Policies
Dark Patterns
Auto Renewals Compliance
Junk Fees
Deceptive or False Advertising
Charitable & Cause-Related Marketing
Out of Home (OOH) Advertising
TV Advertising
State Attorneys General Investigations
ADA Website Defense & Compliance
Master Service Agreements (MSAS) & Statements of Work (SOWs)
Section 230
Client Types & Sectors We Serve
CPG Brands
Spirits
Online Gaming
Dietary Supplements & Cosmetics
Cannabis Brands
Digital Marketers
Lead Generators
Media & Entertainment
Marketing Regulatory & Enforcement Agencies Of Focus
Federal Trade Commission (FTC)
Federal Food and Drug Administration (FDA)
Consumer Financial Protection Bureau (CFPB)
Federal Communications Commission (FCC)
State Attorneys General
National Advertising Division (NAD) Of The BBB
Electronic Retailing Self-Regulation Program (ERSP)
United States Patent and Trademark Office (USPTO)
Advertising & Marketing Law Compliance Resources
Hershey Facing Lawsuit Over 'Misleading' Reese’s Halloween Candy Packaging
Hershey has been sued by a Florida woman who said its holiday-themed Reese’s peanut butter candies lack the artistic details shown on the packaging that make them worth buying. In a proposed federal class action filed on Thursday and seeking at least $5 million, Cynthia Kelly accused Hershey of deceiving reasonable consumers by falsely promising that its candies would contain “explicit carved out artistic designs.”
FTC Unveils Sweeping Plan To Boost Children’s Privacy Online
The Federal Trade Commission on Wednesday unveiled a major proposal to expand protections for children’s personal data and to limit what information companies can collect from kids online, marking one of the U.S. government’s most aggressive efforts to create digital safeguards for children.
