Helping Clients Maximize Social Media’s Potential
While Minimizing And Wisely Navigating Legal Risk
Social media is a broad and ever-changing category of technologies that has been a prominent driver of change in the 21st century. Whether it is stalwarts like Meta’s Facebook and Instagram or newer entrants like ByteDance’s TikTok and the meteoric rise it experienced, one thing is sure: the potential of social media is immense. Whether in the context of social media’s power to catapult a business to heights never seen as possible or on the flipside to inflict tremendous damage, the network effects of social media technology are dynamic and broadly applicable regardless of sector, and in particular as it concerns the laws of social media.
With so much potential, many legal considerations come with a business or organization’s use of social media, and the compliance risk is rapidly increasing as social media platforms see expanded regulatory scrutiny. Some of the most notable areas of social media law include marketing campaign agreements (such as for influencer marketing), sweepstakes law, privacy law, terms and conditions, intellectual property law, including copyright and trademark, defamation law, and dispute resolution (between platforms and users as well as among users). We are also seeing increased application of laws concerning artificial intelligence (AI) as the nascent but rapidly evolving technology increasingly comes to the fore. Recently, bans on children below a certain age using social media have been passed, and there are also considerations when it comes to processing children’s personal information, including as it relates to COPPA and comprehensive privacy laws.
As digitally native social media lawyers, RICHT assists clients with maximizing the business potential that social media and related technologies offer while working to minimize legal risk and navigate disputes if they arise.