A Social Media Lawyer Helping Both Brands & Influencers
Maximize The Potential Present In Influencer Marketing
With the proliferation of social media and the emergence of influencers with sizeable and intensely loyal followings, creators and brands alike have seen the mutually beneficial opportunities present in the realm of influencer marketing campaigns. One of the core drivers of the billions of dollars being poured into influence marketing revolves around the potential for significantly outsized positive returns compared to traditional PPC or other digital efforts.
At RICHT, we help clients on both the brand and creator sides capitalize on mutually beneficial opportunities and avoid legal risks present in influencer marketing campaigns. Our experience and ability to fuse business know-how with legal acumen allow us to bring a unique perspective focused on adding value that meaningfully moves the needle.
Our core focus areas in this practice include influencer marketing campaign negotiation, FTC disclosure, regulatory advisory, and dispute resolution between brands and creators.
The Core Influencer Marketing Law Services We Provide
Contract Negotiation To Maximize Value For Brands & Compensation For Influencers
Intellectual Property Protection
FTC Regulatory Advisory Including Relating To Disclosure Guidelines
Account Suspension Remediation
Privacy & Marketing Law Counsel
Influencer Marketing Law News
FTC Puts Hundreds of Businesses on Notice about Fake Reviews and Other Misleading Endorsements
The Federal Trade Commission is blanketing industry with a clear message that, if they use endorsements to deceive consumers, the FTC will be ready to hold them responsible with every tool at its disposal.