A Social Media Lawyer Helping Both Brands & Influencers

Maximize The Potential Present In Influencer Marketing

With the proliferation of social media and the emergence of influencers with sizeable and intensely loyal followings, creators and brands alike have seen the mutually beneficial opportunities present in the realm of influencer marketing campaigns. One of the core drivers of the billions of dollars being poured into influence marketing revolves around the potential for significantly outsized positive returns compared to traditional PPC or other digital efforts.
At RICHT, we help clients on both the brand and creator sides capitalize on mutually beneficial opportunities and avoid legal risks present in influencer marketing campaigns. Our experience and ability to fuse business know-how with legal acumen allow us to bring a unique perspective focused on adding value that meaningfully moves the needle.
Our core focus areas in this practice include influencer marketing campaign negotiation, FTC disclosure, regulatory advisory, and dispute resolution between brands and creators.

The Core Influencer Marketing Law Services We Provide

Contract Negotiation To Maximize Value For Brands & Compensation For Influencers

Intellectual Property Protection

FTC Regulatory Advisory Including Relating To Disclosure Guidelines

Account Suspension Remediation

Privacy & Marketing Law Counsel

Dispute Resolution

Our Insights

Influencer Marketing Law News


FTC Puts Hundreds of Businesses on Notice about Fake Reviews and Other Misleading Endorsements

The Federal Trade Commission is blanketing industry with a clear message that, if they use endorsements to deceive consumers, the FTC will be ready to hold them responsible with every tool at its disposal.

Influencer Marketing Law

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