An Influencer Lawyer Helping Brands & Influencers

Maximize The Potential Present In Influencer Marketing

With the proliferation of social media and the emergence of influencers with sizeable and intensely loyal followings, creators and brands alike have seen mutually beneficial opportunities in the realm of influencer marketing campaigns, and competition in the space is increasingly heating up. One of the core drivers of the billions of dollars poured into influence marketing revolves around the potential for significantly outsized positive returns compared to traditional PPC or other digital efforts for brands ranging from those in e-ommerce to healthcare. Further, with the increasing regulatory privacy constraints, such as the GDPR and CPRA, and technical restrictions being put on targeted advertising, such as Apple’s App Tracking Transparency (ATT), native advertising strategies, such as influencer marketing, are playing a more prominent role.

At RICHT, we are influencer lawyers helping clients on both the brand and creator sides capitalize on mutually beneficial opportunities and avoid legal risks present in influencer marketing campaigns. Our experience and ability to fuse business know-how with legal acumen allow us to bring a unique perspective focused on adding value that meaningfully moves the needle.
Our core focus areas in this practice include influencer marketing campaign contract drafting and negotiation, FTC disclosure compliance, regulatory advisory, and dispute resolution between brands and creators.

Influencer Marketing Law Services We Offer

Contract Drafting & Negotiation For Brands & Influencers

Trademark & Copyright Law

Health Claims Law

Privacy & Data Protection

SEC & Other Sector-Specific Regulatory Considerations

FTC Regulatory Compliance & Defense

Clients We Serve

D2C Brands

Financial Services

Healthcare & Life Sciences


Digitally-Native Influencers

Food & CPG

Inquire About How We Can Help You Navigate Influencer Marketing Laws

    Influencer Marketing Law News


    The Verge

    The FTC Warns Influencers to Disclose When They’re Paid to be Sweet on Aspartame

    The Federal Trade Commission sent online health influencers warning letters for not disclosing they were paid for content about aspartame and sugar.

    Influencer Marketing Law

    SEC Charges Crypto Entrepreneur Justin Sun and his Companies for Fraud and Other Securities Law Violations

    Eight celebrities were also charged for illegal touting of Sun’s crypto asset securities.

    Influencer Marketing Law
    Federal Trade Commission (FTC)

    FTC Proposes to Strengthen Advertising Guidelines Against Fake and Manipulated Reviews

    The Federal Trade Commission is considering changes to tighten its guidelines for advertisers against posting fake positive reviews or manipulating reviews by suppressing bad ones—and warns social media platforms about inadequate disclosure tools.

    Influencer Marketing Law
    Federal Trade Commission (FTC)

    FTC Puts Hundreds of Businesses on Notice about Fake Reviews and Other Misleading Endorsements

    The Federal Trade Commission is blanketing industry with a clear message that, if they use endorsements to deceive consumers, the FTC will be ready to hold them responsible with every tool at its disposal.

    Influencer Marketing Law

    Featured Resource

    View the FAQs and the latest version of the Endorsement Guides, which were revised in 2023. Also, view Disclosures 101 for Social Media Influencers and Soliciting and Paying for Online Reviews: A Guide for Marketers to gain clarity on what is necessary for FTC compliance in the context of influencer marketing and related efforts.

    Our Insights