An Influencer Lawyer Helping Both Brands & Influencers
Maximize The Potential Present In Influencer Marketing
With the proliferation of social media and the emergence of influencers with sizeable and intensely loyal followings, creators and brands alike have seen mutually beneficial opportunities in the realm of influencer marketing campaigns. One of the core drivers of the billions of dollars poured into influence marketing revolves around the potential for significantly outsized positive returns compared to traditional PPC or other digital efforts. Further, with the increasing regulatory privacy constraints, such as the GDPR and CPRA, and technical restrictions being put on targeted advertising, such as Apple's App Tracking Transparency (ATT), native advertising strategies, such as influencer marketing, are playing a more prominent role.
At RICHT, we are influencer lawyers helping clients on both the brand and creator sides capitalize on mutually beneficial opportunities and avoid legal risks present in influencer marketing campaigns. Our experience and ability to fuse business know-how with legal acumen allow us to bring a unique perspective focused on adding value that meaningfully moves the needle.
Our core focus areas in this practice include influencer marketing campaign negotiation, FTC disclosure, regulatory advisory, and dispute resolution between brands and creators.
Influencer Marketing Law Services We Offer
Contract Negotiation To Maximize Value For Brands & Compensation For Influencers
Intellectual Property Protection
FTC Regulatory Advisory Including Relating To Disclosure Guidelines
SEC & Other Regulatory Considerations
Account Suspension Remediation
Privacy & Marketing Law Counsel
Dispute Resolution
Inquire About How We Can Help You Navigate The Laws Of Influencer Marketing
Influencer Marketing Law News
FTC Puts Hundreds of Businesses on Notice about Fake Reviews and Other Misleading Endorsements
The Federal Trade Commission is blanketing industry with a clear message that, if they use endorsements to deceive consumers, the FTC will be ready to hold them responsible with every tool at its disposal.
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