Influencer Marketing Lawyer

A Social Media Lawyer Helping Both Brands & Influencers

Maximize The Potential Present In Influencer Marketing

With the proliferation of social media and the emergence of influencers with sizeable and intensely loyal followings, creators and brands alike have seen mutually beneficial opportunities in the realm of influencer marketing campaigns. One of the core drivers of the billions of dollars poured into influence marketing revolves around the potential for significantly outsized positive returns compared to traditional PPC or other digital efforts. Further, with the increasing regulatory privacy constraints, such as the GDPR and CPRA, and technical restrictions being put on targeted advertising, such as Apple's App Tracking Transparency (ATT), native advertising strategies, such as influencer marketing, are playing a more prominent role.
At RICHT, we help clients on both the brand and creator sides capitalize on mutually beneficial opportunities and avoid legal risks present in influencer marketing campaigns. Our experience and ability to fuse business know-how with legal acumen allow us to bring a unique perspective focused on adding value that meaningfully moves the needle.
Our core focus areas in this practice include influencer marketing campaign negotiation, FTC disclosure, regulatory advisory, and dispute resolution between brands and creators.