An Influencer Lawyer Helping Brands & Influencers
Maximize The Potential Present In Influencer Marketing
With the proliferation of social media and the emergence of influencers with sizeable and intensely loyal followings, creators and brands alike have seen mutually beneficial opportunities in the realm of influencer marketing campaigns. One of the core drivers of the billions of dollars poured into influence marketing revolves around the potential for significantly outsized positive returns compared to traditional PPC or other digital efforts. Further, with the increasing regulatory privacy constraints, such as the GDPR and CPRA, and technical restrictions being put on targeted advertising, such as Apple’s App Tracking Transparency (ATT), native advertising strategies, such as influencer marketing, are playing a more prominent role.
At RICHT, we are influencer lawyers helping clients on both the brand and creator sides capitalize on mutually beneficial opportunities and avoid legal risks present in influencer marketing campaigns. Our experience and ability to fuse business know-how with legal acumen allow us to bring a unique perspective focused on adding value that meaningfully moves the needle.
Our core focus areas in this practice include influencer marketing campaign contract drafting and negotiation, FTC disclosure compliance, regulatory advisory, and dispute resolution between brands and creators.
Influencer Marketing Law Services We Offer
Contract Drafting & Negotiation For Brands & Influencers
Trademark & Copyright Law
Health Claims Law
SEC & Other Sector-Specific Regulatory Considerations
Clients We Serve
Healthcare & Life Sciences
Food & CPG
Inquire About How We Can Help You Navigate Influencer Marketing Laws
Influencer Marketing Law News
FTC Proposes to Strengthen Advertising Guidelines Against Fake and Manipulated Reviews
The Federal Trade Commission is considering changes to tighten its guidelines for advertisers against posting fake positive reviews or manipulating reviews by suppressing bad ones—and warns social media platforms about inadequate disclosure tools.
FTC Puts Hundreds of Businesses on Notice about Fake Reviews and Other Misleading Endorsements
The Federal Trade Commission is blanketing industry with a clear message that, if they use endorsements to deceive consumers, the FTC will be ready to hold them responsible with every tool at its disposal.
View the FAQs and the latest version of the Endorsement Guides, which were revised in 2023. Also, view Disclosures 101 for Social Media Influencers and Soliciting and Paying for Online Reviews: A Guide for Marketers to gain clarity on what is necessary for FTC compliance in the context of influencer marketing and related efforts.