FTC Compliance And Defense Lawyer

Navigate FTC Regulations with Confidence—From Compliance to Defense

The Federal Trade Commission's Section 5 authority to regulate "unfair or deceptive acts or practices" touches virtually every aspect of modern business. Whether you're launching a new advertising campaign, implementing privacy practices, or facing an enforcement action, understanding FTC requirements isn't optional; it's essential for business survival.

At RICHT, we help businesses stay ahead of FTC scrutiny while protecting your interests in the event of enforcement actions. Our comprehensive approach combines proactive compliance strategies with aggressive defense tactics, ensuring you're protected at every stage of the regulatory process.

Why FTC Compliance Matters More Than Ever

The Stakes Are Higher: Recent FTC settlements have reached tens of millions of dollars, with penalties that can devastate businesses overnight.

The Scope Is Broader: FTC authority now extends into artificial intelligence, data privacy, social media marketing, and emerging technologies.

The Enforcement Is Aggressive: The FTC is pursuing cases more aggressively than ever, with new leadership prioritizing corporate accountability.

Our FTC "Section 5" Legal Services

Marketing & Advertising Compliance

• Influencer Marketing & Disclosure Requirements: Navigate FTC guidelines for sponsored content, affiliate relationships, and material connections
• Celebrity Endorsements & Testimonials: Ensure proper disclosures and truthful representations in celebrity partnerships
• Online Reviews & Testimonials: Comply with new FTC rules prohibiting fake reviews and incentivized testimonials
• Email Marketing & TCPA Compliance: Protect against CAN-SPAM and telemarketing violations
• Made In USA Claims: Navigate complex substantiation requirements for origin claims

Privacy & Data Protection

• Children's Online Privacy Protection Act (COPPA): Comprehensive compliance for businesses serving minors
• Data Security Practices: Implement FTC-compliant security measures and incident response protocols
• Privacy Policy & Terms Development: Create legally sound policies that meet FTC transparency requirements
• Biometric Privacy: Navigate emerging FTC guidance on biometric data collection and use

E-Commerce & Digital Business

• Subscription Billing & Auto-Renewals: Comply with negative option rules and Mail Order Rule requirements
• Amazon Seller Compliance: Navigate FTC requirements specific to marketplace selling
• Sweepstakes & Promotions: Structure compliant promotional campaigns and contests
• Affiliate Marketing: Ensure proper disclosure and compliance in affiliate relationships

Emerging Technology Compliance

• AI Governance: Navigate FTC guidance on artificial intelligence and algorithmic decision-making
• Cryptocurrency & Blockchain: Compliance for digital assets and blockchain-based businesses
• NFT & Digital Asset Marketing: Navigate FTC requirements for digital collectibles and tokenized assets

FTC Enforcement Defense

Civil Investigative Demands (CID)

When the FTC issues a Civil Investigative Demand, your response strategy can determine the trajectory of the entire investigation. We help you:

• Analyze the scope and validity of the CID
• Negotiate modifications to reduce burden and scope
• Develop comprehensive response strategies
• Protect attorney-client privilege and trade secrets

Settlement Negotiations

Most FTC matters resolve through consent agreements. Our firm:

• Negotiates favorable settlement terms
• Minimizes financial penalties and operational restrictions
• Protects your business model and future operations
• Structures compliance monitoring that works for your business

Administrative Litigation

When settlement isn't possible or advisable, we can provide aggressive representation:

• Challenge FTC jurisdiction and authority
• Develop comprehensive defense strategies
• Manage complex discovery and evidence issues
• Navigate administrative procedures and appeals

Industry-Specific FTC Guidance

Healthcare & Life Sciences

Specialized compliance for HIPAA-regulated entities facing FTC oversight of health data practices.

Financial Services

Navigate overlapping FTC and SEC requirements for investment advisers and financial marketing.

Gaming & Entertainment

Compliance for loot boxes, in-game purchases, and virtual economies under FTC scrutiny.

Food & Supplements

Navigate FDA and FTC requirements for health claims and marketing representations.

Why Choose RICHT for FTC Matters?

Deep Regulatory Focus: A focus on FTC investigations, settlements, and litigation across multiple industries.

Proactive Approach: We don't just respond to problems; we help prevent them through comprehensive compliance programs and regular audits.

Business-Focused Solutions: Our strategies protect your business interests while achieving regulatory compliance.

Current FTC Enforcement Trends

Recent Significant Actions

• Genshin Impact Settlement: $20M penalty for loot box violations and children's privacy law breaches, signaling increased scrutiny of gaming monetization
• Career Step Enforcement: FTC targeting misleading employment promises to servicemembers, expanding focus on vulnerable populations
• Fake Reviews Crackdown: New rules prohibiting the sale and purchase of fake reviews, with civil penalties for violations

Emerging Areas of Focus

• Artificial intelligence and algorithmic bias
• Dark patterns in user interface design
• Social media platform practices
• Cryptocurrency and digital asset marketing

Comprehensive Compliance Solutions

Training & Education

We provide comprehensive training on:

• FTC compliance requirements for marketing teams
• Privacy law updates for data handlers
• Emerging technology regulations for product teams

Ongoing Compliance Support

• Regular compliance audits and assessments
• Policy updates reflecting new FTC guidance
• Crisis response and incident management
• CPO-on-call services for immediate compliance questions

Get Started: FTC Compliance Assessment

Don't wait for an enforcement action to address FTC compliance gaps. Our comprehensive assessment evaluates your:

• Marketing and advertising practices
• Privacy and data security measures
• E-commerce and subscription practices
• Disclosure and transparency requirements