Terms That Provide Protection For Websites & Apps
In An Area Of Increasing Risk
Terms of Service, also called Terms and Conditions or “T&Cs,” are legal agreements that, in addition to others, such as a Privacy Policy, act as an online contract between the owner of a website or other web-based application and those who utilize it. Whether you operate an eCommerce website or some other business with an online presence, Terms and Conditions are necessary to adequately protect your business and bring with them a variety of legal considerations.
Terms & Conditions Come In “All Shapes & Sizes”
Depending on the type of business and website or app, a Terms and Conditions could include a range of clauses, such as those that protect intellectual property, provisions to limit liability, and acceptable use and associated banning of users, among a whole host of other potential clauses. There are numerous more nuanced considerations besides just which clauses to include, such as which arbitration provider to utilize if there is an arbitration provision in the Terms & Conditions. Further, and in particular, in the age of the proliferation of artificial intelligence (AI) and associated legal considerations, ensuring that terms are inclusive of any AI-related processes is critical. This additional area of focus in the AI context was illustrated by the backlash against Adobe and their terms lacking clarity in this regard. There are more niche aspects of a Terms and Conditions that require attention, such as not barring consumer reviews and the cottage industry that has popped up trying to “pigeonhole” private actions via opaquely worded terms and the right of consumers to leave reviews. There is also the related scourge of ADA website compliance lawsuits that can be at least partially accounted for and mitigated to some degree via proper terms and conditions.
In addition to considerations about the contents of the Terms & Conditions, the specific architecture of how users consent to the terms plays a critical role in whether courts will find that there is an enforceable contract. It is also important to ensure that varying online terms, such as those specific to promotions like sweepstakes, align with the general terms, as was illustrated in the Coinbase sweepstakes case that went before the Supreme Court. These considerations help illustrate that while Terms & Conditions might seem mundane and meaningless legalese not requiring much attention, the opposite is true; Terms & Conditions play a pivotal role in protecting you and your business.
Comparing Online Generated Terms & Conditions Vs. Drafted By A Lawyer
In contrast to Terms & Conditions that an automated tool might generate, Terms and Conditions drafted by a lawyer are specific to your business and ensure that relevant and essential protections are in place. But, perhaps, even more importantly, a lawyer helps ensure that any disadvantageous terms are not included. A set of terms created online by a generator may contain such unwanted clauses, leading a business to unknowingly and unnecessarily increase its risk and not benefit from valuable protections. Astute drafting by a lawyer concerning where to include advantageous clauses and when to exclude those terms that might be disadvantageous is critical, as courts generally hold that Terms & Conditions correctly agreed to online are legally enforceable agreements, resulting in the potential for harmful clauses to be used against your business. In addition, there are several ways that Terms & Conditions and a Privacy Policy interact, and it is important that there is an understanding of the clauses in each agreement that correspond with each other.
At RICHT, we provide clients with an affordable way to protect their business with comprehensive Terms & Conditions specific to the nuances of their particular operations. We evaluate your business to understand how you can best account for and mitigate risk and then draft suitable terms and conditions.