Get The Marketing Benefits Of  Sweepstakes

Without The Legal Risk

  Avoid Costly Regulatory Enforcement Action

  Affordable Flat Fees

Sweepstakes, promotions, and contests of all forms are seeing exponential growth from companies large and small due to their proven effectiveness in meeting marketing goals. With the widespread use of social media and the proliferation of the influencer ecosystem, promotional strategies involving sweepstakes or contests are being further propelled due to their strong potential for success. Understanding the value of these promotions, at RICHT, we help clients see the rewards from their promotional efforts while avoiding legal risk. After all, the laws governing sweepstakes, contests, and lotteries are state-specific, with federal law factored in. For example, New York and other states have nuanced requirements. Such a fractured legal landscape is complex and overwhelming for the outside observer. We aim to ensure clients can focus on running their promotions optimally while ensuring that legal considerations are appropriately accounted for. 


Find Out About How We Can Help You Avoid Legal Risk From Your Sweepstakes

    Sweepstakes Law News


    Dogecoin Sweepstakes Case Heads to the Supreme Court

    A Coinbase promotion tried to harness the popularity and whimsy of the memecoin, but participants say they missed the fine print.

    Sweepstakes Law
    New York Times

    Publishers Clearing House Pays $18.5 Million in ‘Dark Patterns’ Suit

    Publishers Clearing House, the direct marketing company that uses sweepstakes to sell magazine subscriptions, agreed on Monday to pay $18.5 million to settle a lawsuit brought by the Federal Trade Commission, which accused the company of using what’s known as dark patterns to trick customers into paying for products or giving up their data.

    Sweepstakes Law
    National Law Review

    Planning a Giveaway: Legal Considerations for Contests and Sweepstakes

    Giveaways are an effective avenue for promoting a product or business—from the early days of mail-in contests to today’s online entries, sweepstakes have been a powerful marketing tool for decades.

    Sweepstakes Law
    Bloomberg Law

    Apple Beats ‘Loot Box’ Video Game Gambling Suit for Good

    Apple Inc. exited a proposed class suit alleging it entices teens to gamble by acquiring “loot boxes” for games downloaded from its App Store, when a California federal court again said the plaintiffs lacked standing and didn’t raise viable claims because loot boxes aren’t illegal.

    Sweepstakes Law

    Marketing & Media Practice Insights