Get The Marketing Benefits Of Sweepstakes
Without The Legal Risk
Sweepstakes, promotions, giveaways, and contests of all forms are seeing exponential growth from companies large and small due to their proven effectiveness in meeting marketing goals. With the widespread use of social media and the proliferation of the influencer marketing ecosystem, promotional strategies involving sweepstakes, giveaways, and contests, among other similar strategies, are being further propelled and widespread due to the strong potential for success. While these kinds of strategies are powerful growth drivers, there are a host of legal risk considerations to account for.
As marketing lawyers, RICHT knows the value of promotions and helps guide clients to see the rewards from their efforts while mitigating legal risk. After all, the laws governing sweepstakes, contests, and lotteries are state-specific, with federal law factored in. For example, New York and other states have nuanced requirements. Such a fractured legal landscape is complex and overwhelming for the outside observer. There are also ancillary legal considerations to factor in, ranging from terms and conditions, privacy law, and trademarks. It is also important to ensure that sweepstakes terms align with other agreements, as was illustrated in the Coinbase sweepstakes case that went before the Supreme Court. Our aim is to ensure clients can focus on meeting the goals of their promotions, whether it be sweepstakes, giveaways, or contests, while ensuring that relevant legal considerations are appropriately accounted for.
Avoid Costly Enforcement Action
Affordable Flat Fees
Sweepstakes & Promotions Law Services We Offer
Sweepstakes, Giveaways & Contest Compliance
Structuring, Registering, & Operating Promotions
Privacy & Data Collection Compliance
Trademark & Other IP Review
Non-Profit & Charitable Marketing Compliance
Drafting Of Official Rules & Affidavits of Eligibility
Lotteries & Illegal Gambling Considerations