Insights

Privacy Law SHIELD Act richtfirm October 10, 2019

New York’s Stop Hacks And Improve Electronic Data Security (SHIELD) Act

New York State is the latest addition to the rapid flurry of privacy, data protection, and cybersecurity regulatory frameworks proliferating on the international, national, and state levels. On July 25, 2019, New York’s governor signed into law the SHIELD (Stop Hacks and Improve Electronic Data Security) Act. The Act amends New York’s current data breach statute …

Marketing Law Promotions richtfirm August 13, 2019

The Legal Side Of Promotions

A common strategy for increasing engagement for a variety of marketing campaigns is by utilizing various promotions that usually take the form of a contest, sweepstakes, or lottery. These are used on an increasingly frequent basis because they can radically increase campaign performance. With that said, several issues arise when employing such contests. One of …

Influencer Marketing & The Law

Influencer marketing has proven to be a useful tool in the marketer’s tool chest. Billions of dollars are poured into this marketing channel every year, and all indications point to an increase in future spending. With the proliferation of influencers marketing a wide variety of products to consumers, there is an expansion in regulation and …

HIPAA Privacy Law richtfirm July 26, 2019

The Health Insurance Portability And Accountability Act (HIPAA)

The Health Insurance Portability and Accountability Act (HIPAA) is a broad-ranging law that, in part, imposes responsibilities on a variety of entities concerning Protected Health Information (PHI). Though beyond the scope of this discussion, there are aspects of the Act that regulate continuity of healthcare plans and benefits (Title I), here our focus is on …

CCPA Privacy Law richtfirm July 22, 2019

The California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA) is a broad-ranging legal framework regulating data and enhancing Californians’ privacy rights. The law is expected to change the way companies across the United States navigate data protection and privacy and spur other states to pass similar legislation. In the United States, various privacy and data-focused laws have existed …

GDPR Privacy Law richtfirm July 16, 2019

The General Data Protection Regulation (GDPR)

On May 25, 2018, the General Data Protection Regulation (GDPR), a broad-ranging European Union regulation governing data protection and privacy, went into effect. It changed the privacy regulatory framework in monumental ways. It continues to make its mark by acting as a template for new privacy laws and imposing challenging compliance requirements on organizations of …

Privacy Law richtfirm March 26, 2018

A Changing Privacy Landscape

Over the past decade, we have swiftly entered a world where data is seemingly omnipresent in almost every area of life. With so much data created and stored, brought to the fore, are a myriad of privacy concerns. In response, we see the implementation at a rapid pace of laws and regulatory frameworks on the …

The New Advertising Ecosystem

Advancements in technology have made the marketer’s toolbox more effective than even the boldest could have imagined. At the same time, regulators have seen the need for the enactment of new marketing laws and increased enforcement of existing ones to respond to a variety of emerging challenges. Few sectors have seen the radical transformation that …

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New York’s Stop Hacks And Improve Electronic Data Security (SHIELD) Act

The Legal Side Of Promotions

Influencer Marketing & The Law

The Health Insurance Portability And Accountability Act (HIPAA)

The California Consumer Privacy Act (CCPA)

A Changing Privacy Landscape

The New Advertising Ecosystem

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