A common strategy for increasing engagement for a variety of marketing campaigns is by utilizing various promotions that usually take the form of a contest, sweepstakes, or lottery. These are used on an increasingly frequent basis because they can radically increase campaign performance. With that said, several issues arise when employing such contests. One of …
Influencer marketing has proven to be a useful tool in the marketer’s tool chest. Billions of dollars are poured into this marketing channel every year, and all indications point to an increase in future spending. With the proliferation of influencers marketing a wide variety of products to consumers, there is an expansion in regulation and …
Advancements in technology have made the marketer’s toolbox more effective than even the boldest could have imagined. At the same time, regulators have seen the need for the enactment of new marketing laws and increased enforcement of existing ones to respond to a variety of emerging challenges. Few sectors have seen the radical transformation that …
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