The Intersection of Sports and Promotional Risk As brands increasingly tie marketing campaigns to live sports events—like SoFi’s 2025 NBA Play-In Tournament promotion “They Shoot, You Score”—legal teams must navigate complex compliance frameworks. This analysis explores the legal tightrope of such promotions, using SoFi’s initiative as a case study for businesses seeking viral engagement without …
While sweepstakes and other promotional laws have been relatively quiet over the last few years, the recent sweepstakes run by Elon Musk’s America PAC in the lead-up to the November 2024 election has sparked significant legal debate and raised important questions about the nature of promotional activities in the political sphere and beyond. This high-profile …
Read more Elon Musk’s America PAC Sweepstakes: Legal and Compliance Considerations
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In addition to our insights focused on our practice areas of privacy and cybersecurity, marketing and media, and technology and blockchain, we …
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