An Influencer Lawyer Helping Brands & Influencers
Maximize The Potential Present In Influencer Marketing
With the proliferation of social media and the emergence of influencers with sizeable and intensely loyal followings, creators and brands alike have seen mutually beneficial opportunities in the realm of influencer marketing campaigns, and competition in the space is increasingly heating up. One of the core drivers of the billions of dollars poured into influence marketing revolves around the potential for significantly outsized positive returns compared to traditional PPC or other digital efforts for brands ranging from those in e-commerce to healthcare. In addition to brands leveraging influencer marketing, political campaigns are getting in on the action, too, though the compliance obligations in this context are less clearly defined. Further, with the increasing regulatory privacy constraints, such as the GDPR and CPRA, and technical restrictions being put on targeted advertising, such as Apple’s App Tracking Transparency (ATT), native advertising strategies, such as influencer marketing, are playing a more prominent role. There are also more general best practices and strategies to ensure that campaigns with influencers do not suffer from bad press, such as was illustrated in the controversy concerning wording in an agreement with influencers promoting Google’s Pixel 9 phone.
At RICHT, we are influencer lawyers helping clients on both the brand and creator sides capitalize on mutually beneficial opportunities and avoid legal risks present in influencer marketing campaigns. Our experience and ability to fuse business know-how with legal acumen allow us to bring a unique perspective focused on adding value that meaningfully moves the needle.
Our core focus areas in this practice include influencer marketing campaign contract drafting and negotiation, FTC disclosure compliance, regulatory advisory, and dispute resolution between brands and creators, among other advertising compliance.
Influencer Marketing Law Services We Offer
Contract Drafting & Negotiation For Brands & Influencers
Trademark & Copyright Law
Health Claims Law
SEC & Other Sector-Specific Regulatory Considerations
Clients We Serve
D2C Brands
Financial Services
Healthcare & Life Sciences
Digitally-Native Influencers
Food & CPG