The Intersection of Sports and Promotional Risk As brands increasingly tie marketing campaigns to live sports events—like SoFi’s 2025 NBA Play-In Tournament promotion “They Shoot, You Score”—legal teams must navigate complex compliance frameworks. This analysis explores the legal tightrope of such promotions, using SoFi’s initiative as a case study for businesses seeking viral engagement without …
A common strategy for increasing engagement for a variety of marketing campaigns is by utilizing various promotions that usually take the form of a contest, sweepstakes, or lottery. These are used on an increasingly frequent basis because they can radically increase campaign performance. With that said, several issues arise when employing such contests. One of …
In addition to our insights focused on our practice areas of privacy and cybersecurity, marketing and media, and technology and blockchain, we …
Read more
Get the latest news and insights from RICHT by inputting your name and email.
Subscribe To RICHT Insights
In addition to our insights focused on our practice areas of privacy and cybersecurity, marketing and media, and technology and blockchain, we …
Read more
Get the latest news and insights from RICHT by inputting your name and email.
Subscribe To RICHT Insights