Marketing Law Archives - Richt Law Firm

Marketing Law Sweepstakes richtfirm November 21, 2024

Elon Musk’s America PAC Sweepstakes: Legal and Compliance Considerations

While sweepstakes and other promotional laws have been relatively quiet over the last few years, the recent sweepstakes run by Elon Musk’s America PAC in the lead-up to the November 2024 election has sparked significant legal debate and raised important questions about the nature of promotional activities in the political sphere and beyond. This high-profile …

Amazon Seller Law richtfirm July 31, 2024

The Top 5 Amazon Seller Suspension Legal Considerations

As an Amazon seller lawyer focusing on assisting sellers suspended from selling on Amazon, we see firsthand how a suspension is not just a setback; it’s a potential business-ending catastrophe. The shock and the potential for destruction can be so immense that it’s no wonder sellers often panic and make several common mistakes in their …

Marketing Law Terms and Conditions richtfirm May 14, 2024

The Top 5 Terms & Conditions Legal Considerations

Terms and conditions are ubiquitous and are present on almost every website and app that we use. Whether it is our online banking or purchases made via online marketplaces, such as Amazon.com, terms and conditions are present. Terms are so omnipresent that there are websites that monitor their contents and changes, such as Clickwrapped.com as …

Marketing Law Registered Investment Advisers (RIAs) richtfirm May 11, 2024

RIA Hypothetical Performance In The Context Of The SEC Marketing Rule

The SEC Marketing Rule governs a variety of marketing-type activities that registered investment advisers (RIAs) may undertake. Performance marketing, in addition to other types of marketing, such as affiliate marketing, including via endorsements and testimonials as well as third party ratings, are some of the key components that comprise the Marketing Rule. RIA hypothetical performance …

Marketing Law Privacy Law richtfirm February 11, 2024

The FTC’s Enforcement Priorities & How To Ensure Compliance

With technology rapidly evolving and eCommerce and related marketing changing with it, too, the Federal Trade Commission (FTC) under the Chair, Lina Khan, is increasingly taking a comprehensive approach to its equally broad mandate under Section 5 of the FTC Act which prohibits ”unfair or deceptive acts or practices in or affecting commerce.” Some have …

Marketing Law Promotions richtfirm August 13, 2019

The Legal Side Of Promotions

A common strategy for increasing engagement for a variety of marketing campaigns is by utilizing various promotions that usually take the form of a contest, sweepstakes, or lottery. These are used on an increasingly frequent basis because they can radically increase campaign performance. With that said, several issues arise when employing such contests. One of …

Influencer Marketing & The Law

Influencer marketing has proven to be a useful tool in the marketer’s tool chest. Billions of dollars are poured into this marketing channel every year, and all indications point to an increase in future spending. With the proliferation of influencers marketing a wide variety of products to consumers, there is an expansion in regulation and …

Marketing Law richtfirm December 9, 2016

The New Advertising Ecosystem

Advancements in technology have made the marketer’s toolbox more effective than even the boldest could have imagined. At the same time, regulators have seen the need for the enactment of new marketing laws and increased enforcement of existing ones to respond to a variety of emerging challenges. Few sectors have seen the radical transformation that …

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Category: Marketing Law

Elon Musk’s America PAC Sweepstakes: Legal and Compliance Considerations

The Top 5 Amazon Seller Suspension Legal Considerations

The Top 5 Terms & Conditions Legal Considerations

RIA Hypothetical Performance In The Context Of The SEC Marketing Rule

The FTC’s Enforcement Priorities & How To Ensure Compliance

The Legal Side Of Promotions

Influencer Marketing & The Law

The New Advertising Ecosystem

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