A common strategy for increasing engagement for a variety of marketing campaigns is by utilizing various promotions that usually take the form of a contest, sweepstakes, or lottery. These are used on an increasingly frequent basis because they can radically increase campaign performance. With that said, several issues arise when employing such contests. One of …
Influencer marketing has proven to be a useful tool in the marketer’s tool chest. Billions of dollars are poured into this marketing channel every year, and all indications point to an increase in future spending. With the proliferation of influencers marketing a wide variety of products to consumers, there is an expansion in regulation and …
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In addition to our insights focused on our practice areas of privacy and cybersecurity, marketing and media, and technology and blockchain, we …
Read more
Get the latest news and insights from RICHT by inputting your name and email.
Subscribe To RICHT Insights