Providing Clarity For A Regulatory Framework
With Wide-Ranging Compliance Obligations
On November 3, 2020, Californians voted to approve Proposition 24, a proposal to adopt the California Privacy Rights Act (CPRA). As we discussed in relation to the CCPA, the CPRA has come about because of California’s unique ability for citizens to get laws enacted without going through the legislature. Unlike the CCPA, which started as a proposition that was then scuttled based on the legislatures’ promises to pass a similar law, the CPRA pursued the proposition process to completion and is now in effect as of January 2023.
Both the CCPA and the CPRA were spearheaded by Californians for Consumer Privacy, founded by Alastair Mactaggart. Mactaggart was not satisfied with the final form the CCPA took and therefore pursued the proposition process once again, and this time to finality, which resulted in the CPRA, a more restrictive regulatory regime than the CCPA in several significant aspects.
Though the CPRA technically amends the CCPA, it significantly expands the compliance obligations imposed on businesses that fall within the scope of the law. With our legal practice focused on CCPA compliance and helping clients avoid related enforcement action, such as the one pursued against Sephora, we now also provide clarity to clients on the CPRA as part of their broader data privacy and protection compliance programs.
CPRA Law Services We Offer
CPRA Compliant Privacy Policies
Compliance With Rights Under CCPA
Data Sale/Sharing Analysis
Sensitive Personal Information Analysis
Opt-Out/Opt-In Compliance
CPRA Compliance Programs Including Data Mapping & Rights Requests
Sectors We Serve
Technology
Financial Services
E-commerce
Healthcare & Life Sciences
MarTech
Nonprofits
CPPA anticipates final CPRA regulations will be effective by April
During a Dec. 16 board meeting, CPPA Executive Director Ashkan Soltani said the final rules will likely be released in late January. Under that timeline, with a 30-day review by the California Office of Administrative Law, the regulations would take effect around April.
