Celebrity Endorsement Lawyer

Helping Celebrities And Brands Maximize Their Potential

Via Endorsements And Branding Deals

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There is a reason why celebrity endorsements are one of the oldest and most well-established marketing strategies. They simply work. However, there is a science that accompanies success relating to pairing the right celebrity with the right product or service. Still, when the right match is made, a celebrity endorsement can take a brand from relative obscurity and transform it into a household name. In addition to the necessity of wisely matching celebrities with the right brands to endorse, another critical component of success concerns the legal considerations accompanying celebrity endorsements.

At RICHT, we help celebrities of all types, whether in film, sports, or new media, realize a profit from the personal brands they have worked hard to build. Regardless of whether it is monetizing their names and likenesses, trademarks, copyrights, or other intellectual property, we develop creative legal solutions with the dual end goals of maximizing value and minimizing legal risk. We also assist brands in seeing success from celebrity endorsement and related branding campaigns while reducing legal risk, including as it relates to proper disclosures and other guidance from the FTC banning the use of “fake” celebrity testimonials” as well as the recent settlement with Cameo underscoring the need for compliance. Regardless of which side of a particular endorsement or branding deal we are on, our goal is to structure a dynamic where both celebrity and brand are successful, which translates into future mutually beneficial opportunities for both parties.

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Celebrity Endorsement Law Services We Offer

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Some Of The Types Of Celebrities We Can Help

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